Janine Tafoya-Manning
Doesn’t Care For Spinach
Janine takes the side of her kids’ soccer team and scout troop. She takes the side of lion cuts for cats and helping the homeless.
She takes the side of effective media buying for good causes. In fact, if you’ve ever worked with Janine, you’re probably surprised to find that her title is actually “Media Director.” Usually she goes by “Media Goddess.” She embraces that title, and frankly, she’s earned it.
After all, she’s worked in media planning and buying for more than 20 years. She’s an expert in research, cost analysis, budgeting, writing, plan presentation, plan implementation, plan execution, follow-up and customer service. Janine has worked in television, radio, print, Internet, out-of-home advertising and promotions. She has been “media neutral” long before it was trendy, always looking for the best way to connect clients with the people that matter most to them. Basically, she gets the most impact and the best results for the advertising dollars clients spend.
See? Media Goddess.
Professional Précis
In her role as Media Director, Janine evaluates and recommends the best ways for clients to connect with customers, clients, donors and other key audiences.
Recent social marketing projects have focused on the creative use of media and public events to connect with youth and people who need health care coverage in markets throughout the nation. Janine uses a widening array of tightly niched connection channels, including those targeted by language and ethnicity. She utilizes traditional and non-traditional connections, including grass roots and viral media.
Prior to joining Worldways, Janine was with Young and Rubicam New York, and several Denver based agencies where she worked on national accounts. There, her clients have included United Airlines, McDonalds, MGM/United Artists, Diamond Shamrock, Safeway and the Denver Zoo.
Janine received her bachelor’s degree in marketing from the University of Denver.
