Ed Maibach
World’s Famous In New Zealand
Ed takes the side of vegetarianism and minimizing his ecological footprint. He takes the side of moisture-wicking running togs and a cool summer breeze.
He takes the side of tobacco control, immunization, and drug abuse prevention. He is a thinker, teacher, writer and advisor focused on two things — how to use communications to motivate people to live healthfully, and how to reshape communities to support healthful living.
He takes the side of the Beatles White Album and his iPod, and he’s particularly fond of spheres.
Professional Précis
Ed is a recognized authority in using communications and marketing to cultivate social change. He has 25 years’ experience developing and evaluating population-based behavior change programs for public, private and nonprofit agencies.
He has published over 60 peer-reviewed articles that examine the psychology of health behavior change, the effectiveness of social marketing, and the impact of public health programs. His articles have appeared in Science, Pediatrics, Archives of Internal Medicine, Journal of Health Psychology, Communication Research, and the American Journal of Public Health. His edited volume, Designing Health Messages, earned a Distinguished Book Award.
For the past two years, he has been establishing a graduate training program in public health communications and marketing at the George Washington University School of Public Health and Health Services. Previously, Ed was the Associate Director of the National Cancer Institute, the Worldwide Director of Social Marketing at Porter Novelli, and the founder of Emory University’s Center for Health and Risk Communication.
He is currently working to establish the Center of Excellence in Climate Change Communication Research at George Mason University.
Ed holds a Ph.D. in communication research, an M.P.H. in health promotion, and a B.A. in social psychology.
