News
Healthkeepers Launches Throughout Ghana!
HealthKeepers in motion throughout southern Ghana, selling mosquito nets and other health protection products in rural villages.
The HealthKeepers program, developed by Freedom from Hunger, celebrated its official launch on August 7, 2008. Worldways Social Marketing eagerly took part, providing social marketing services and developing visual identity for the program. This grassroots initiative set 73 yellow-clad HealthKeepers in motion throughout southern Ghana, selling mosquito nets and other health protection products in rural villages. Members of these rural communities lived most of their lives as strangers to these products that most Americans can easily access:
- Reliable or affordable nets that keep out mosquitoes and prevent malaria, a disease that kills tens of thousands of children every year.
- Oral rehydration solution that combats dehydration due to diarrhea.
- Water treatment tablets to sanitize drinking water.
- Condoms.
- Wound treatment materials.
- Soap for hand washing.
- Reading glasses, which are essential for women over forty who do fine-detail work with their hands.
Soon the number of HealthKeepers and the area they serve will expand dramatically. Half of the villages of Ghana will be filled with about 2,500 HealthKeepers by 2012.
