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Half of all pregnancies in the U.S. are unintended – and the statistics across the state of Iowa are no different. Working with the University of Iowa as a part of the Iowa Initiative to Reduce Unintended Pregnancies, Worldways Social Marketing (WSM) birthed the Stork Overnight Delivery Service to help prevent unexpected bundles of joy.

We were tasked to motivate women between the ages of 18 – 30 in both college and non-college settings to seek out the best birth control option. Our comprehensive campaign drives Iowans to get more information at the interactive Web site by using broadcast television and radio, print, out-of-home, local business and campus signage, Web banners, grassroots activities and Stork appearances at local bars and events.
Following a true social marketing discipline, Avoid the Stork was informed by extensive audience research and is being testing in 2009 with a statewide launch happening in 2010. Until you’re ready for a delivery, avoidthestork.com.