Thornton Water Conservation
On The Side Of Water Conservation
The city of Thornton, like most of Colorado, has always faced the reality of a limited water supply. As such, frequent water shortages have led to the enforcement of mandatory water conservation.
But in early 2007, the City of Thornton Water Resources Division set the goal of increasing voluntary water conservation throughout the community. Worldways Social Marketing worked closely with the Water Resources Division to imagine a fully-integrated social marketing campaign designed to increase water efficiency among Thornton residents.
The community outreach campaign became the Thornton Water Drive, which launched in May 2007. Elements of the Water Drive include an identifiable logo, versatile table top display boards targeting children and adults, information cards with a perforated mail-in pledge card, waterproof reminder faucet tags, bus shelter posters, newspaper ads, magazine ads, and residential lawn signs. The multimedia component of the campaign also includes an interactive Website and TV commercials.
Worldways has played a major role in all phases of development and execution of the 2007 Thornton Water Drive.
For more about our work with the City of Thornton, read the Client Feature.
