Articles

Changing The Point Of View

Posted: 03.15.07 by brandon to Better Design

Sometimes you have an idea that you want to share. You could write about it. You could get out there and shout about it, sure. But some ideas need to be shown to get the message across.

Art. The power of the image to convey some new notion or point of view completely and immediately. Like a punch in the gut, the right image at the right time can take your breath away and leave you speechless and staring. The best images take some familiar truth and turn it on its head, not changing that truth but giving us a new view of it. A new clarity. A new perspective.

Here is one of my favorite perspectives. It isn’t quite so new anymore, but it still has some punch.

A new point of view can change everything.

In our articles about “Better Design,” we’re going to discuss current trends toward good design (as in designing for good purposes.) We’re going to show a new point of view: Using design’s voice for better reasons than increasing sales. Using design for social change.

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